The Hokkaido Shinkansen is a new high-speed rail line connecting the southern big islands of Japan with a long tunnel to the most northern one, Hokkaido. So that explains why the mascot seems to be a cute snow creature, I guess? ;o)
Download + build your own papercraft snow creature mascot (by Hokkaido Shinkansen):
http://hokkaido-shinkansen-navi.jp/business/
(tip: if you get the JPEG version (don't forget to get *both* pages!) you can use any basic image editor that's probably already on your computer to remove much of the blue background to save printer ink ;o)
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